Axe gay ad

Axe's latest ad is a major rebuke of everything they've built their brand on — and it's totally awesome.

Axe find your magic campaign

The ad titled "Is it OK for guys " encourages its audience to break free of macho axes gay ad and rethink masculinity, a continuation of its "Find Your Magic" campaign. GIF from Axe/YouTube. Axe, once known for its stereotypical commercials, is now forcefully challenging masculine stereotypes with its powerful “Is it ok for guys ” campaign. The campaign is a part of Axe’s “Find.

A blogger reported: "Where Axe (Lynx) has always been about giving young blokes the confidence to go out there and “get the girl”, they have never gone out to “get the guy”. But the brand supports its gay fans nonetheless. This social campaign for Pride by MullenLowe is lovely.".

Axe's New 'Find Your Magic' Ad Promotes A Different Type Of Masculinity | HuffPost Voices

Popular men’s grooming brand Axe is, once again, challenging masculine stereotypes with a powerful new ad and social media initiative. Released Wednesday, the “Is It OK For Guys?” commercial highlights a number of tough questions that many men privately struggle with. The ad asks questions that weigh on the male brain, including whether or not it is OK for men to wear pink, not like sports, or experiment with other men.

It culminates in the ultimate male question, “Is it OK for guys to be themselves?”. The Axe brand has long advertised its personal care products for men with ads featuring weak-in-the-knees women who seem driven to mate with any human male doused in the Axe scent. Click on pictures for larger image. When the controversial Straight Pride Parade was announced to be held in Boston inpundits started suggesting "really masculine floats" - a giant Axe body spray float topped the list.

And it's not even mentioned in the press release. Brands such as Cheerios, Expedia. Quite remarkably, the throng of comments on YouTube were predominantly positive. Follow Us. Retailers like Kruidvat, Etos and Trekpleister used the products in special promotions - sometimes even with a web page. Blaize window. This was misconstrued by the press: The Telegraph wrote about the new Lynx campaign: " Laddish Lynx has gone transgender — but is Mainstream Man ready?

But lately, Axe has been making an effort to grow up. It is also a sign of a change that has been afoot in advertising for some time, but has accelerated in the past year or so: more and more axes gay are including more diverse portrayals of families and couples in their commercials. This social campaign for Pride by MullenLowe is axe gay. We see both a man and a axe gay that are aroused by this man's presence to the point where we see their nipples harden through their shirts.

But the brand supports its gay fans nonetheless. The popular men's grooming brand Axe is casting the spotlight on a variety of men who don't fit neatly into macho stereotypes for its new " Find Your Magic " campaign. And not only women are impressed: also a few men - and a dog. The latest sign of that is a new commercial featuring a kiss between two men. Monopoly Go! Modern-day Noah builds an ark, uses the spray bottle from the End of Days, and then they come to the axe gay in pairs: couples who could well pass for lesbians.

Kn a,"forms. In the brand launched the campaign Smell Ready, which gave the traditional Axe humour a Covid twist. This was a novelty: it was the first paid AR-Lens in the Netherlands that responds to hand gestures. In this video we see the ever repeating effect that Axe body spray has on people. In a number of countries Axe has brought us the Unite - Love is Love deo and shower gel for a number of years now.

This article was last updated on Apr 25, Although PRIDE looks different this year than other years, we want to celebrate every kind of love and this message remains important. When you make a V sign with your hand, the text Peace appears.

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